RETAIL LABELS

Every year, thousands of new private label retail brands are launched and compete for shelf space in the supermarket chains.

A uniquely designed and packaged product draws attention.

Most importantly, the packaging plays a significant role to motivate the consumer to try.  This is a daunting marketing endeavor that requires a few rounds of refinement.

Large FMCG companies or national brands have the benefits of having more marketing resources to promote the new product.  Even with that, success is never guaranteed.

On the other hand, small-medium enterprises must be more creative to reach the same objective with a limited marketing budget.

Having the ability to print professional-looking color labels in-house can help in many ways especially with VP600, VP700 and VP750 color label printer.